Monrovia, Liberia – A significant Independence Day celebration was arranged by the Salala Rubber Corporation (SRC) and its subsidiary, Jeety Rubber LLC, which offered comfort and happiness to more than 7,000 Liberians in Monrovia and Weala, Margibi County.
Kindness and community involvement characterized the program, which gave practical support to 500 disadvantage Youths (Zogoes), 45 motorbike riders who were struggling financially, 5,000 children who got July 26 gifts in Weala, Margibi County, and 1,600 prisoners at Monrovia Central Prison (South Beach).
Over the weekend,1,600 prisoners jailed at the overcrowded South Beach Prison were given hot meals as part of the program honoring Liberia’s 178th Independence Day celebrations. A significant increase above the prison’s usual food, the meal consisted of rice, chicken, beans, cake, water, and soft beverages. It gave the inmates a much-needed nutritional boost and a sense of national pride on the historic day.
Beyond the prison’s boundaries, the businesses also demonstrated their empathy for the more than 500 impoverished youths (Zogoes) who reside in Monrovia and the surrounding neighborhoods on Center Street. These people were rejected by society due to their use of heroin and other drugs.
Since it’s widely believed that Liberia is not Monrovia, the company, led by CEO Upjit Singh Sachdeva, also known as Jeety, and his team also connected with motorbike riders in Weala, Margibi, who are an essential component of the country’s transportation network and economy but frequently experience neglect and severe financial difficulties.
Every motorbike rider in attendance got a 25 kilogram bag of rice, a major donation that gave many families who depended on the riders’ daily wage for survival much-needed food.
Several riders expressed their sincere gratitude, saying that the rice was going to greatly benefit their families, especially given the current high cost of living. The distribution process, which had been carefully organized to prevent chaos and ensure fair allocation, took place at one of the company’s facilities in Margibi.
The initiative spearheaded by SRC and Jeety Rubber had an impact that went beyond adults; 5,000 children in Weala, spanning SRC five camps, received gifts, demonstrating the firms’ dedication to creating a better future for the next generation of Liberians.
In order to strengthen the sense of national togetherness, the presents were thoughtfully picked to make these kids happy as they were dressed up by their parents to participate in the nation’s Independence Day celebration.
Even though there was already a cash price for the tournament, Mr. Jeety additionally pledged to provide LRD$25,000 to the winner of the tournament held by his firms. LRD$15,000 to the second second winner, LRDS$10,000 to the third place winner, and LRD$5,000 to the fourth place winner.
However, as part of their corporate social responsibility, the firms gave a fully furnished ambulance and school bus, as well as a restored Town Hall, to the employees and residents of Weala, Margibi County, on July 23, 2025.
Since the closest hospital or company clinic is frequently hours distant by road during the rainy season, the project aims to offer vital emergency medical care for the area. It also aims to carry pupils to school and provide community members with a suitable space for gatherings and other activities.
While Jeety Rubber LLC, also based in Weala, purchases and processes rubber into finished and semi-finished products, including TSR10, for shipment, SRC, one of Liberia’s oldest rubber plantations, was purchased by Mr. Jeety years ago after experiencing years of deteriorating facilities, losses, and internal disputes between the company’s management and employees.
Significant changes are taking place since the company took over the SRC, including the continued operation of the company’s five camps, the school, the renovation and expansion of the management camp, the hiring of more Liberians with better pay scales, and the installation of solar lights in various communities.
Mr. Jeety stated in his remarks that his choice was not only about giving food or presents, but also about showing compassion and showing that even the neglected, those in prison, motorcycle riders, and children are not forgotten on a special day like the July 26 celebration. He went on to discuss the businesses’ dedication to social responsibility and community development, emphasizing the value of keeping in mind and helping every member of Liberian society.
Jeety emphasized the importance of corporate citizenship and community involvement, saying he believes companies have a responsibility to positively impact the communities in which they operate and serve. Locals in Weala, such as parents, community leaders, and motorcyclists, showed their appreciation for Jeety’s continuous aid to Liberians.
