Monrovia, Liberia – In an effort to increase financial literacy and encourage economic participation among Liberians, especially women and marginalized populations, the Central Bank of Liberia (CBL) and the Female Journalists Association of Liberia (FeJAL) have started an ambitious eight-month project.
Giving individuals the information and resources they need to make wise financial decisions is the goal of the project, which is being carried out in collaboration with PERT Consultancy Inc. The initiative also aims to eliminate important financial literacy gaps that prevent Liberia’s citizens from accessing banking and financial services.
In a statement, FeJAL’s leadership emphasized the organization’s dedication to empowering women and underrepresented communities, pointing out that the project is in line with its mission to give Liberian women particularly those living in rural areas the chance to better their livelihoods and gain an understanding of financial systems.
The project will provide special attention to rural residents, women, and young people who are frequently left out of the official banking sector. FeJAL wants to reach a large audience around the nation by using its network of journalists to spread the word about the initiative.
According to the project, more Liberians will have access to banking services, savings rates will rise, and participants’ overall financial well-being would improve. It also aims to remove obstacles like these in order to establish a more equitable financial environment.
FeJAL will lead the creation of straightforward, interesting, and culturally appropriate teaching resources. Financial goal-setting, budgeting, saving, debt management, consumer protection, and investing are among the nine major financial literacy themes that will be covered in the campaign. To guarantee accessibility, messages will be written in plain Liberian English and translated into regional tongues.
Along with addressing important issues noted in the 2013 Financial Inclusion Survey, the new initiative assisting the Central Bank of Liberia (CBL) will also be in line with the country’s National Financial Education Strategy (NFES).
FeJAL was chosen as the principal implementer of this countrywide program, which began in December 2024 and will continue until July 2025 with technical assistance from the U.S. Department of Treasury’s Office of Technical Assistance.
FeJAL is a media development organization established to promote social justice, and equal opportunities, and create a safe working environment for women in the media. The association envisions a media landscape where women journalists are equally represented and treated the same as their male counterparts. FeJAL is committed to providing professional capacity development for female journalists, other media practitioners, and media-related groups.
