Monrovia, April 16, 2026 — Liberia has taken another step toward strengthening its tourism sector after the Liberia National Tourism Authority (LNTA) signed a strategic partnership agreement with the Malta Chamber of Small and Medium Enterprises.
The agreement is expected to create new business and investment opportunities for Liberian tourism operators, including hotels, tour companies, travel businesses, and creative enterprises seeking access to international markets.
The partnership was formalized through a Memorandum of Understanding signed by Princess Eva Cooper and Joe Galea.
Under the agreement, Liberian businesses will gain access to Malta’s tourism-focused SME network, opening the door for joint ventures, business partnerships, investment opportunities, and knowledge sharing between both countries.
The deal also places strong emphasis on enterprise development and tourism investment in Liberia. Officials believe the agreement could help attract greater private sector involvement in hotel development, tourism infrastructure, destination services, and other tourism-related businesses.
The Memorandum of Understanding will remain in effect for an initial five-year period, with the possibility of expanding into more formal commercial and investment arrangements in the future.
Speaking on the significance of the agreement, Princess Eva Cooper said the partnership represents a shift toward a more private sector-led tourism model for Liberia.
She noted that stronger collaboration between businesses and tourism institutions is necessary if Liberia is to generate more jobs, increase revenue, and build a stronger tourism economy.
Malta has built one of Europe’s stronger tourism sectors through consistent branding, strong private sector participation, and diversified tourism products. Liberia hopes to draw from that experience as it works to position itself as a leading tourism destination in West Africa.
